Vision, mission, values

Vision
- To be recognised by the BH public as an expression of good will of the print media industry to apply self-regulatory system in the print media outlets, adhering to the Press Code in everyday work of the print media journalists
- To be recognised by the public as an expression of readiness of the print media industry to fully protect citizens from the irresponsible print media and unethical and unprofessional journalistic reporting

Mission
- Improvement of ethical and professional standards in the print media, by supervising the application of the Press Code, and by permanent education of journalists and the public about necessities to respect freedom of expression and responsible, professional print media reporting
- Sustainable Press Council in Bosnia-Herzegovina as self-regulatory body for print media, recognized by the print media industry and the public as a tool for protection of media freedom and professional journalism from political, economical or any other pressures that jeopardize freedom of informing

Values
- First self-regulatory body for the print media in teh Region of Western Balkan and SEE, whose establishment is supported by the BH print media industry and journalists’ community
- Genuine in Bosnia-Herzegovina, registered at the state level
- Has representatives of the print media industry, public and journalists in its bodies
- Has multiethnic structure
- Decisions on the public complaints on unprofessional print media reporting, are adopted by consensus, in accordance with the BH Press Code standards